if you live in New York City and other big cities across the nation where real estate is expensive and areas are densely populated, you have a good idea of how hard it is to maintain a certain level of profit if you are a business owner. Corporate businesses like Subway, Pizza Hut, Dominos, McDonalds, etc. have recognized this problem as well. In certain areas of Manhattan, where real estate is the most expensive, corporate businesses have teamed together to share store space.
This occurrence is very popular in Penn. Station near Madison Square Garden in Manhattan as well as areas in Times Square in Manhattan. You see all different kinds of corporate combinations sharing space such as Papa Johns- Subway, Baskin Robbins- Taco Bell, Starbucks- Dominos, etc.
This new trend makes great financial sense for corporate business owners. In Penn Station, hundreds of thousands of people have to pass through each day and the amount of revenue that stores in Penn Station take in every day is astronomical. So too is the amount of rent that business owners have to pay in order to get even the smallest of areas in Penn Station. Almost every store property area is shared by 2 or more corporate businesses. The businesses who share space also share seating area for customers. By sharing expensive real estate area, corporate businesses are maximizing their profits.
Corporate sharing of real estate also makes customers happy because it gives them more options when choosing what to eat and what to buy. Since there are hundreds of thousands of potential customers, there really isn’t any competition for customers in areas like Penn Station or Times Square. As long as businesses grouped together aren’t directly competing against each other like McDonalds and Burger King or Pizza Hut and Papa Johns, the arrangement is profitable for both companies.
To give you a better idea of the high real estate values, I once saw a monthly rent in Penn Station for a very small store area valued at $10,000. Prior to the sharing of store space, single businesses often closed after a few months because they could not afford the high rent costs, plus the money needed to pay employees and the daily costs of running the business. Once the first corporate business teamed up with another, the trend rose quickly as business owners became giddy at the prospect of more than doubling their monthly profits.
In addition, customer satisfaction has also increased because prices have dropped since the cost of rent is split. Since prices have been lowered, more customers are buying from those stores which further increases business profits.