Real Estate Marketing Tips for Home Sellers and Investors

Implementing real estate marketing strategies is a necessary element of selling properties. It is nearly impossible for buyers to locate realty for sale without some sort of marketing plan in place. Whether trying to sell a private residence, commercial real estate or vacant land, marketing is the key to success.

The first step of real estate marketing is creating a plan. Realty marketing plans allow sellers and investors to establish their target market and recognize needs and buying habits of potential clients.


Retired couples seeking vacation property will have different needs than a newly married couple. Buyers of residential properties will have different needs than real estate investors purchasing commercial property. In order to sell realty it is crucial to know as much information about potential buyers as possible.


A common mistake amongst realty sellers is they focus on their own abilities or successes of their company. An important rule of thumb for any type of marketing is to remove you from the equation. While clients might feel more secure knowing you have 30 years experience or have closed multi-million dollar real estate deals, they really want to know how you can solve their problem or help them obtain what they desire.


Real estate marketing materials should focus on solving problems and overcoming challenges. Begin by composing a list of common problems buyers might face. Once potential problems have been acknowledged, compose a list of how your service solves each problem.


These could include educating buyers about first time home buyer programs or available financing options for buyers that have filed mortgage bankruptcy or previously lost a home to foreclosure. Sellers can build relationships and establish trust by solving problems through real estate marketing materials.


It is also important for sellers and investors to develop follow-up marketing strategies. Few people make important financial decisions based on information provided through a marketing letter or presented on a website.


Once real estate leads are located, sellers should plan on contacting perspective clients at least seven times. Doing so places your marketing message in front of them and generates confidence in the services offered.


Finally, real estate marketing plans should acknowledge various options available to sellers and investors. These might include creating a real estate website; utilizing internet marketing to locate and follow-up with potential buyers; sending out postcards, letters or flyers; advertising via signage, billboards, park benches, or Classifieds ads in real estate publications or local newspapers.


Real estate marketing requires long-term commitment unless you are only selling one property and fortunate enough to quickly locate a buyer. Technology constantly changes, allowing sellers and investors to reach a broad audience.


If you are not technologically savvy or do not possess a flair for words, hire professionals to develop real estate marketing materials. While hiring others can initially cost money, having professionals design marketing collateral can save money in the long run.


The Internet provides a wealth of realty marketing advice. Join real estate clubs, investor forums, or social networks to meet other realty professionals. Ask questions and engage with members to discover additional tricks of the trade. Taking time to network with others can help you find the resources and buyers you need.

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